Inside Tudor

Birth of the Brand

In February 1926, Hans Wilsdorf had the trademark “The Tudor” registered and started making watches bearing that signature on the dial. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he created “Montres TUDOR S.A.”, specialising in models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after­sales service.

Tudor History

Hans Wilsdorf’s Intuition

“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”
– H. Wilsdorf



The traditional art of hand craftsmanship

A TUDOR watch lives. Pulsates. It will take you into the world of micro­precision. The high technology in all components is relentlessly tested to the smallest detail… to the point of obsession. Examine the movement. Aesthetics and performance for the most demanding of products, designed for endurance as much as pleasure. Pleasing to the eye and exciting to the mind, this precision mechanism will withstand the rigours of time. Exceptional materials, durability and strength of design make each watch a unique object.

Tudor Ambassador

David Beckham

As a child, David Beckham had a dream. Whenever asked about what he would want to be later in life he invariably answered, “a football player.” This early drive led him to become one of the most acclaimed, loved and successful soccer players in the history of the game. With three major clubs and 115 selections in the English soccer team, 59 as captain, he left his mark: 6 England Championship titles, 2 Major League Soccer cups, one time Champion of Spain and one time UEFA Champion.

David Beckham
Jay Chou
Tudor Ambassador

Jay Chou

Jay Chou is an artist who brings his daring and innovative spirit to the art he creates. This fearless attitude inspired the short film TUDOR released, in which Chou effortlessly drives a sports car on a historical oval racetrack in Montlhéry, France. Eventually, he speeds through time, a magical moment influenced by Jay Chou’s art. The film also draws inspiration from beloved time travel movies of the 80’s. TUDOR’s short film represents the idea of iconic images of the past continuing to impact watchmaking culture, music, and other forms of art today. If you’re familiar with Chou’s work, you may spot our subtle homage to one of Chou’s earlier films, in which he played a car enthusiast.

“We keep the best of the past. The best watchmaking practices, the best designs.”