About Us

It’s an honor to be a part of so many special occasions in our customers’ lives. I’m very proud of the reputation we’ve earned. We strive to live up to it every day.

– Simon Katz

The Simons Difference

Like every piece of jewelry, each customer is different. At Simons, we take great pride in helping you find the perfect engagement ring, watch, or special piece of jewelry. We make every effort to ensure you’re comfortable in our store, with friendly experts who treat you like family while delivering the highest quality service. We’re also well-known for our exceptional inventory, which means you’ll enjoy every aspect of searching for your ideal piece at Simons.

Our Warm, Knowledgable People

Simons Jewelers is about quality and selection. But what makes our store really special is our people. Every year, our team travels to jewelry shows all over the world to bring you current styles and the most exceptional stones. Each one of our people has a different area of expertise, including graduate gemologists. Whether you make a purchase or not, they want you to feel like you have a jeweler you can call whenever the need arises.

Wedding & Engagement Expertise

When you’re shopping for an engagement ring or wedding band, you’ve already made the most important choice – who you’ll spend the rest of life with. We pride ourselves on delivering honest, trustworthy advice to help you feel confident, not confused, as you make decisions about what to choose – from diamond shapes and grades to precious metals and settings. We’re both honored and happy to listen, suggest, and guide our customers at this joyful time in life.

Conflict-Free Certification & GIA Grading

We offer only natural, conflict-free diamonds graded by the Gemological Institute of America. Our diamonds are certified through the Kimberley Process, a multi-national initiative to stop the flow of rough diamonds sold to fund conflict against legitimate governments. The Kimberley Process and independent assessment by GIA, a non-profit organization specializing in scientific evaluation, are the most trusted proofs of authenticity in the world. They are your assurance that what you’re buying has been fairly and honestly evaluated. A detailed report will be provided at the time you make your purchase.

St. Louis Is Our Home

Since Simon opened our first location in downtown St. Louis in 1976, our family-owned store has maintained a reputation for service, selection, and value. We’re pleased to have been a small part of all the special occasions and milestones in our customers lives in the past, and look forward to many more in the future. We also make an effort to contribute to our community at large and are proud to support the local Humane Society of Missouri with a charitable event each year.

Our Exclusive Services

Personal Appointments

Appointments are never required, yet always available to ensure a specialist with the expertise you need is present.

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From creating one-of-a-kind jewelry to perfectly placing your engraving, we're happy to help you customize.

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The Green Box

Our complimentary gift wrap makes an excellent impression, even before the selection inside is revealed.

Explore Gifts


Our experts provide personal assistance in selecting, searching and creating the perfect piece for any occasion.

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