23 Mar The World’s Biggest Watch Fair, BaselWorld, Starts Today
Every year since we can remember, the world’s largest and, perhaps, most important watch exhibition, BaselWorld, has taken place in Basel, Switzerland, in March. This year, the exhibition runs from March 23 until March 30. This is a huge affair, with hundreds of watch brands unveiling their newest timepieces — watches that are sure to set wrist trends for another year.
BaselWorld is a meeting of minds, of technology and craftsmanship. Here, in five separate buildings, as well as off-site, some of the best brands in the world unveil the watches that they have been secretly working on for years.
While we will bring you specific watch brand information after the show, here are five trends we expect to be prevalent this year:
Affordability. As global economies have a huge effect on watch lineups, we expect this year to see some more affordable timepieces with quality movements and great design. These will appeal more to the younger audiences and those being a bit more frugal this year.
Over the Top. We also still expect to see some truly over-the-top watches: timepieces with astronomical complications, musical features, and top-of-the-line complexities. Along with that, we expect that diamond- and gemstone-set watches will be strong.
Color. This is the year for brands to make a color statement. From blue to red and from pale pink to white, color should abound this year. Along with colorful dials and straps, we may find some interesting new interchangeable straps.
Sporty Appeal. Chronograph watches, pilot watches, dive watches and watches inspired by the world of automotive racing will continue to steal the spotlight. We look forward to seeing the newest affiliations and iterations from the brands we carry.
Connectivity. Smart watches in the “traditional” watch world continue. Let’s see what is unveiled this week.